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June 8, 2021
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Fractional CMO Versus an Internal CMO: Which One Do You Really Need?

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It’s time to bring in the big dogs. Your business has grown to the point that it’s time to consider bringing in some marketing expertise. When you first started your business, ....

June 5, 2021
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5 Digital Marketing Skills You Might Not Have (But Definitely Need if You’re Running Ads)

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There’s good news, and there’s bad news.  The bad news is that in order to be a master of modern marketing, specifically paid advertising, you need a specific set of marketing....

June 5, 2021
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What is a Fractional CMO

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Have you ever fallen prey to this line of thinking?… Your marketing efforts are the only way your business will find new customers. True. But you don’t have 40 hours a week to ....

May 28, 2021
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How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update

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Ever since Apple CEO Tim Cook officially announced the new privacy features included with the iOS 14 update in December of 2020, the marketing world has been plotting our adjustmen....

May 21, 2021
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What Does It Take to Start a New Digital Project?

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Have you been planning to start a new digital project for ages but never got around to taking the leap? We’ve all been there! I have a long list of domains I once purchased plann....

April 20, 2021
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6 Ways to Actually Track Social Media ROI

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Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement. We’d know exactly how someone went from finding out about....

April 18, 2021
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What is Social Listening?

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Social listening is the new “authentic.”  It’s hard to find marketing experts who haven’t said or written the word “social listening” as part of their 2021 strategy. L....

April 9, 2021
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Everything You Ever Needed to Know About Social Media Marketing

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Companies are making big money on social media. And you can too. The trick to social media marketing is knowing the foundations of what makes it work so well. Making money for your....

March 30, 2021
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7 Steps to Create Your First Online Challenge

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Have you seen someone running an online challenge and used your marketing brain to realize they were strategically growing their audience and getting customers? That happened to us....

March 20, 2021
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3 Ways to Increase Impressions, Engagement, and Post Clicks on Your LinkedIn Company Page

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You’ve heard LinkedIn is an engagement gold mine. Maybe Gary Vee convinced you it was a good idea, or you heard a few too many people talk about how LinkedIn was their number one....