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July 9, 2020
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The Perpetual Content Calendar: A 3-Step Framework to Generate Content with a Lean Team

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We can confidently say—we’re not the only ones that are telling you content is important. You’ve heard about it in the marketing world and the way business owners....

July 7, 2020
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4 Reasons Your Email Open Rate Is Decreasing

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Hitting send on an email you’ve spent days perfecting is a great feeling, but that marketer’s high comes crumbling down after you see your open rate is lower than usual....

July 1, 2020
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How to Create a Content Calendar for Your YouTube Strategy

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In the world of social media marketing—planning needs to become your best friend if you want to find the success you’re looking for. We’re not talking about just ....

July 1, 2020
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How to Use the Customer Avatar Worksheet to Nail Your Copy

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Copy is one of the most important parts of your marketing strategy—but it’s also one of the most intimidating. And with good reason. Writing copy can be REALLY hard. Ho....

June 23, 2020
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The 5 Most Important Metrics to Track Your YouTube Growth

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YouTube is the second most used search engine in the world, second to Google. That means that there’s a pretty big (okay—HUGE) chance that your customers are watching Y....

June 17, 2020
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5 Steps To Create Your First Facebook Ad

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With a little guidance, anyone can create their first Facebook ad. Yes, we mean anyone. New marketers or experienced marketers just dipping their toes into the Facebook world can f....

June 16, 2020
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The First Step in Creating Video Ads That Sell

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If you’ve been spending a little extra time on YouTube lately (we’re just as guilty as you are), you may have noticed a few really good video ads that made you think, &....

June 12, 2020
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6 Questions To Ask Yourself to See If an Online Community Is Right For Your Business

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We’re assuming by the point that you’re reading this article, you’ve heard about a community creating traffic, conversions, and customer advocates for a product o....

May 30, 2020
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How Marketing Certifications Will Level You Up

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If you had a way to take yourself to the next level… In your career, in your business, in your relationships—okay, maybe not that last one, unless marketing skills are....

May 30, 2020
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6 Tips For Shooting Videos Of Yourself On Your Own

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How many times have you looked at your camera or phone and thought—today is the day I’ll shoot that video… And how many times have you decided, “Eh…....