Showing posts from:blog

March 3, 2022
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The Answer to the Quality vs. Quantity Marketing Question

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This debate seems to be as old as the concept of sales…and many things in life, but we will keep it to sales and marketing for the purpose of this article. Many I speak with wil....

February 18, 2022
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Everything You Should Know to Create a Useful Competitor Report

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Analyzing and monitoring your competition is fundamental to any business success. So what should a good competitive report include and how to take it from research to an action? W....

February 17, 2022
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Google Ads for eCommerce: How to Make Your Website Conversion-Ready

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So, you’re eager to run Google Ads for your eCommerce business. You took all the critical first-steps to ensure your business is set up for Google Ads success—your brand ident....

June 8, 2021
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Fractional CMO Versus an Internal CMO: Which One Do You Really Need?

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It’s time to bring in the big dogs. Your business has grown to the point that it’s time to consider bringing in some marketing expertise. When you first started your business, ....

June 5, 2021
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5 Digital Marketing Skills You Might Not Have (But Definitely Need if You’re Running Ads)

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There’s good news, and there’s bad news.  The bad news is that in order to be a master of modern marketing, specifically paid advertising, you need a specific set of marketing....

June 5, 2021
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What is a Fractional CMO

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Have you ever fallen prey to this line of thinking?… Your marketing efforts are the only way your business will find new customers. True. But you don’t have 40 hours a week to ....

May 28, 2021
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How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update

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Ever since Apple CEO Tim Cook officially announced the new privacy features included with the iOS 14 update in December of 2020, the marketing world has been plotting our adjustmen....

May 21, 2021
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What Does It Take to Start a New Digital Project?

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Have you been planning to start a new digital project for ages but never got around to taking the leap? We’ve all been there! I have a long list of domains I once purchased plann....

April 20, 2021
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6 Ways to Actually Track Social Media ROI

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Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement. We’d know exactly how someone went from finding out about....

April 18, 2021
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What is Social Listening?

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Social listening is the new “authentic.”  It’s hard to find marketing experts who haven’t said or written the word “social listening” as part of their 2021 strategy. L....