Showing posts from:customer

July 28, 2019
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It’s not about your company: Why modern marketers need to be customer-centric

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Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And ....

July 26, 2019
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D2C brands are driving up customer acquisition costs – and it’s time to course-correct

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A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag at checkout. And there’s a 3D Heineken w....

May 24, 2019
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Email marketers: Get more creative with customer data

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Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like se....