Showing posts from:digital

July 26, 2019
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D2C brands are driving up customer acquisition costs – and it’s time to course-correct

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On: Recipe

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A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag at checkout. And there’s a 3D Heineken w....

May 8, 2019
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IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018

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U.S. digital ad revenues topped $100 billion for the first time last year, reaching at $107.5 billion in 2018, a growth rate of 22% from $88.3 billion in 2017, according to the IAB....