Showing posts from:email marketing

August 29, 2019
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Report: Email engagement benefits from less send frequency, subject line keywords

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Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 co....

August 3, 2019
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What is Managed Inbox Optimization for email marketing?

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This is the third installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing r....

August 2, 2019
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250ok adds email validation feature

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Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation capabilities. 250ok Validation and help marketers iden....

August 1, 2019
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The 4 big reasons agencies need marketing automation to survive

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Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanw....

July 26, 2019
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Google joins BIMI initiative to combat email fraud

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Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to their customers. Next y....

July 25, 2019
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Litmus adds integrations with cloud solutions, enhances privacy

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Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud providers, enhanced privacy protections an....

January 25, 2019
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Salesforce Marketing Cloud launches new analytics tools powered by Datorama

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Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama. The post Salesforce Marketing Cloud launches new analyti....

January 24, 2019
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Boost Profits For Hair and Beauty Salons With Your Guest WiFi

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WiFi marketing can provide Hair and Beauty Salon owners the solution they’ve been searching for. It is a relatively new marketing channel that can lead to highly successful email....

January 5, 2019
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Email trustworthiness: Here’s how to avoid looking like spam

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Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam. The post Email trustworth....

December 11, 2018
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AI in action

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Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing c....