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September 10, 2019
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Testing your email marketing to improve your deliverability

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Marketers have more control over email optimization and deliverability than they may realize. Please visit Marketing Land for the full article. Read more: feeds.marketingland.c....

August 28, 2019
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Study indicates drastic improvements to managed inbox optimization

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Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs. Please visit Marketing Land for the ful....

August 28, 2019
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SparkPost updates email validation services to improve deliverability rates

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The new updates will help senders identify bad email addresses before they result in a hard bounce. Please visit Marketing Land for the full article. Read more: feeds.marketing....

August 7, 2019
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Twilio SendGrid launches advertising channels to marketing suite

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Twilio SendGrid Ads will allow marketers to create targeted email, display and social campaigns. Please visit Marketing Land for the full article. Read more: feeds.marketinglan....

July 12, 2019
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Martech vendors, retail marketers share martech predictions for Amazon Prime Day

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Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term success. Please visit Marketing Land for the fu....

June 18, 2019
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Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

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Automation and machine-learning analytics features are now available for email. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com A quick no....