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September 9, 2020
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Should marketers worry about a single source of truth?

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On: Recipe

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Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines? Please visit Marketing Land for the full article. Read more: feeds.m....

May 24, 2019
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Email marketers: Get more creative with customer data

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On: Recipe

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Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like se....