Showing posts from:marketing tools

March 3, 2022
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The Answer to the Quality vs. Quantity Marketing Question

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This debate seems to be as old as the concept of sales…and many things in life, but we will keep it to sales and marketing for the purpose of this article. Many I speak with wil....

February 18, 2022
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Everything You Should Know to Create a Useful Competitor Report

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Analyzing and monitoring your competition is fundamental to any business success. So what should a good competitive report include and how to take it from research to an action? W....

August 1, 2019
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The 4 big reasons agencies need marketing automation to survive

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Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanw....

July 25, 2019
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The third-party browser tracking cookie is dead. What’s next?

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Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, ....

May 30, 2019
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Canva urges users to change passwords following data breach affecting up to 139 million users

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Graphic design toolset Canva is advising users to change their login credentials after the company’s database was reportedly compromised in a cyber attack Friday. The attack targ....

January 25, 2019
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Salesforce Marketing Cloud launches new analytics tools powered by Datorama

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Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama. The post Salesforce Marketing Cloud launches new analyti....

December 11, 2018
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AI in action

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Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing c....