Showing posts from:martech column

August 28, 2019
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Improve customer experience with scenario analysis

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Imagine this situation. Your company has asked you to investigate and recommend a new marketing technology. For the sake of conversation, let’s say a podcast hosting platform tha....

August 2, 2019
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250ok adds email validation feature

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Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation capabilities. 250ok Validation and help marketers iden....

July 26, 2019
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Martech is marketing

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For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers our most daring creative. In fact, the mart....

July 25, 2019
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Litmus adds integrations with cloud solutions, enhances privacy

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Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud providers, enhanced privacy protections an....

June 26, 2019
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How ransomware targets WordPress sites

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What would you do if you found yourself locked out of your own business website by criminals? That’s exactly what happens to approximately one business every 40 seconds. Not all ....

June 22, 2019
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CMOs must dig deeper on attribution

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Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a thorn in the side of the vast majority of CMOs.....