Showing posts from:martech

October 12, 2019
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Your mass consumer data collection is destroying consumer trust

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Jascha Kaykas-Wolff Contributor Jascha Kaykas-Wolff is CMO of Mozilla. These are dark days for trust. Darkest of all for marketers and advertisers. Only 3% of people trust....

August 27, 2019
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MarTech is marketing: Evaluate 100+ solutions in one place

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Discovering new solutions. Kicking the tires on marketing technologies. Grilling the vendors about products. Meeting others with a passion for marketing and marketing technology. A....

July 17, 2019
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Near raises $100M for an AI that merges online and offline behavior to build consumer profiles

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One of the holy grails in the world of advertising and marketing has been finding a way to accurately capture and understand what consumers are doing throughout the day, regardless....

July 12, 2019
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Martech vendors, retail marketers share martech predictions for Amazon Prime Day

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Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term success. Please visit Marketing Land for the fu....

July 11, 2019
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Expert advice. Actionable tactics. Lowest rates expire Saturday!

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Join us at MarTech®, September 16-18 in Boston, for an unrivaled conference experience featuring 55+ sessions and keynotes, 60+ real-world experts, hundreds of martech solutions,....

June 20, 2019
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Fluent acquires AdParlor, a social ad specialist previously owned by Adknowledge, for $10M

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The old guard of advertising networks continues to swap hands. In the latest development, marketing company Fluent has announced that it is buying AdParlor, a company that built ea....

June 19, 2019
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Check out the new MarTech agenda

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Customer expectations are rising… and technology is the key to meeting and exceeding those demands. Analytics and attribution, data management, customer intelligence… every as....

May 24, 2019
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Successful marketing teams attend MarTech

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Exceptional modern marketing depends on blending talents and capabilities of many individuals and departments: tech, design, sales, customer support, management, and more. But sen....