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July 28, 2019
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It’s not about your company: Why modern marketers need to be customer-centric

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Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And ....

July 28, 2019
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5 ways to grow ABM performance by moving beyond your basic persona framework

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In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. Bac....

May 24, 2019
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Email marketers: Get more creative with customer data

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Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like se....

January 23, 2019
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How to Do Market Research: A 6-Step Guide

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Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online. But have you really adapted....