Showing posts from:they

September 10, 2019
img

Testing your email marketing to improve your deliverability

Posted by:

On: Recipe

Comments: 0

Marketers have more control over email optimization and deliverability than they may realize. Please visit Marketing Land for the full article. Read more: feeds.marketingland.c....

July 28, 2019
img

It’s not about your company: Why modern marketers need to be customer-centric

Posted by:

On: Recipe

Comments: 0

Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And ....

July 28, 2019
img

5 ways to grow ABM performance by moving beyond your basic persona framework

Posted by:

On: Recipe

Comments: 0

In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. Bac....

May 24, 2019
img

Email marketers: Get more creative with customer data

Posted by:

On: Recipe

Comments: 0

Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like se....

January 16, 2019
img

How Digital Marketing Will Change in 2019

Posted by:

On: Recipe

Comments: 0

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. ....