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October 19, 2019
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The benefits of using marketing automation

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Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. P....

October 12, 2019
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Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration

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The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video posts. Please visit Marketing Land for the full....

October 10, 2019
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Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication

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The company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad targeting. Please visit Marketing Land for the ....

October 10, 2019
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Email vs. social channels: Who will win over consumers’ communication preferences?

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In this era of authenticity, good old-fashioned email is undergoing a renaissance. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com A quick ....

October 9, 2019
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Getting the big picture for the future of email

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The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers. Please visit Market....

October 8, 2019
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Email marketing: Understanding the elements of Permission

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These four elements are key to the Periodic Table of Email Optimization and Deliverability — and to your success as an email marketer. Please visit Marketing Land for the full a....

October 3, 2019
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Court upholds FCC repeal of net neutrality but allows states to regulate internet

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The FCC’s broad effort to block state legislation was found to be illegal. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com A quick note ....

October 1, 2019
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Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon

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What’s the most fascinating email marketing element to an expert email marketer? Keep reading to find out. Please visit Marketing Land for the full article. Read more: feeds.....

September 25, 2019
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The 4 humanized elements of deliverability on the Periodic Table of Email

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Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastru....

September 24, 2019
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Email marketing and customer retention in the financial services industry

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Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share. Please visit Marketi....