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October 8, 2019
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Email marketing: Understanding the elements of Permission

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These four elements are key to the Periodic Table of Email Optimization and Deliverability — and to your success as an email marketer. Please visit Marketing Land for the full a....

September 25, 2019
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The 4 humanized elements of deliverability on the Periodic Table of Email

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Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastru....

September 10, 2019
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Testing your email marketing to improve your deliverability

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Marketers have more control over email optimization and deliverability than they may realize. Please visit Marketing Land for the full article. Read more: feeds.marketingland.c....

August 27, 2019
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MarTech is marketing: Evaluate 100+ solutions in one place

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Discovering new solutions. Kicking the tires on marketing technologies. Grilling the vendors about products. Meeting others with a passion for marketing and marketing technology. A....

August 7, 2019
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4 easy ways to refresh your marketing strategy during the summer

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While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is op....

August 2, 2019
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In a summer lull with your email marketing?

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Now is the time to check your program metrics and get your holiday planning on track. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com A qui....

July 28, 2019
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It’s not about your company: Why modern marketers need to be customer-centric

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Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And ....

July 28, 2019
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5 ways to grow ABM performance by moving beyond your basic persona framework

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In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. Bac....

July 27, 2019
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During summer holidays, focus may change but email is still email

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The dog days of summer are upon us! There’s an astronomical explanation for the name, but for most of us the “dog days” are a time of year when the kids don’t have school, ....

July 11, 2019
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Expert advice. Actionable tactics. Lowest rates expire Saturday!

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Join us at MarTech®, September 16-18 in Boston, for an unrivaled conference experience featuring 55+ sessions and keynotes, 60+ real-world experts, hundreds of martech solutions,....