Blog Detail

Google joins BIMI initiative to combat email fraud

Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to their customers. Next year, Google will join the growing Brand Indicators for Messaging Identification (BIMI) initiative, an industry-wide effort to combat email security issues by enabling email inboxes to display sender-designated logos for authenticated messages.

Why we should care

For marketers, in particular, email is all about trust. BIMI provides a standard for a more secure global framework that will enable inboxes to display sender-designated logos.

Marketers will be able to ensure that our subscribers know that an email is coming from our brand. The multi-step verification process will help end-users recognize emails from verified brands — and well as identify phishing attempts from bad actors.

BIMI relies on authentication processes to verify senders. A brand’s email must be authenticated through the Domain-based Message Authentication, Receiving and Conformance (DMARC) standard. The logo, which will display next to the sender name in user’s managed inbox, will also need to be authenticated by a third-party that will issue a new type of certificate called a Verified Mark Certificate (VMC). 

Verizon Media began a trial of BIMI across web and mobile Yahoo Mail properties last year.

“We saw two immediate benefits as the result of our BIMI beta in Yahoo Mail,” said Marcel Becker, director of product management for Verizon Media. “We were able to provide better and more accurate brand logos as part of our consumer mail experience and BIMI clearly provided an incentive to accelerate the adoption of DMARC among those brands. Expanding the adoption of BIMI beyond that beta will be a clear win for senders and consumers.”

With accessibility coming in the near future, marketers need to prepare for the inevitable changes coming to how we reach the managed inbox.

More on the news

The initiative is being driven by a vendor-agnostic committee, The AuthIndicators Working Group, with the goal of creating a more secure, trustworthy inbox experience for email users. Members include Agari, Comcast, Google, LinkedIn, RetunPath from Validity, Valimail and Verizon Media.Entrust Datacard and DigiCert will act as third-party logo validators. Trial VMC certificates will be available later this year.

The post Google joins BIMI initiative to combat email fraud appeared first on Marketing Land.

Read more: marketingland.com

A quick note about the reviews I do on this site. The product vendors may give me access to their products for free in order for me to do my review, alternatively, I may have bought the product myself. However I make no promises to vendors regarding what I write in my review. Should you click a link that takes you to a sales page for a paid product for sale this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to invest in it.

  • List Building Black Ops with Michael Cheney How to Get a Profit-Pumping List of Red Hot Buyers in Record Time
  • Childs Play Profits Marketers everywhere are raving about this new 1-2-3 money method!
  • VIP Clever Bot Niche targeting viral marketing all-in-one WordPress theme, highly customisable, content generating and membership enabled. Admin can automatically capture users emails via autoresponder integration and benefit from prime positioned advertising placement
  • Childs Play Profits Marketers everywhere are raving about this new 1-2-3 money method!

Important Information for County Durham, Tyne & Wear and Northumberland Businesses