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Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint.

Please visit Marketing Land for the full article.

Read more: feeds.marketingland.com

A quick note about the reviews I do on this site. The product vendors may give me access to their products for free in order for me to do my review, alternatively, I may have bought the product myself. However I make no promises to vendors regarding what I write in my review. Should you click a link that takes you to a sales page for a paid product for sale this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to invest in it.

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